The Journey

Label Ritika Arya Jain at Renasci was founded in 2009. Having completed my under-graduation in Fashion Designing at the University College of Creative Arts, U.K. and with a Masters degree in Design Management for the Fashion Industries at The London College of Fashion, U.K. , I returned back to my hometown to explore my ideas in my own city. Torn between my father’s undying passion to handle the family business and my mother’s own secret desire to work with fabrics and embroidery, I decided to choose Fashion. I had a sound knowledge on handling the business due to my late father and my education at The London Business School. However, lost in translation and struggling to execute this journey with less know-how on sourcing the right people, lack of space, funds and availability of the fabrics I desired to work with, I started with a single machine in my own bedroom. Today Renasci is a team of 25 members, each very special and playing an extremely important role in the business, aiming to render the best in the world of fashion to our clients .

Our Vision

I work with various drapes and structures. I have been inspired by architectural and exaggerated fashion from designers like Hussein Chalayan and Viktor & Rolf. I believe in silhouettes that compliment each body type with some drama and structural statement. With a strong educational background on creative pattern cutting, Renasci was founded to bring to India contemporary fashion with drapes and structure at affordable prices. We use high quality long lasting fabrics and work with small quantities of production, hence avoiding wastage.

Materials Used

Organza, pleats, intricate detailed lace, heavy crepes with Lycra, Haabutai silks and chiffon satin are some of the fabrics I predominantly use. My silhouettes are feminine, sharp with raised shoulders, high slits, exaggerated sleeves and floral structures. My signature color palettes have deep reds, old rose hues, eternal ivories and solid blacks.

Notes from founder and beliefs

Mother of two very handsome and artistic boys, I enjoy parenting and fashion both equally and love every moment of my day. I take great pride in the Team of Renasci built over a period of 12 years. I believe every single garment created is a gorgeous new born and as they say "it takes a village to raise a child".

For all those who know me, I am not a superstitious person and have enjoyed having a black roof at my store because that is exactly how I have visualised my work space to be.

I ONLY BELIEVE IN HARDWORK